Awesome SA: Screw Business as Usual
South Africa is a country that has lived through one of the most frightening, riveting, and inspiring political revolutions in history. Real radical change faces each one of us every day. How do we deal with the mistrust that has crept in among our people from years of separation and confrontation?
Richard Branson in his book – Screw Business As Usual – says:
"We've a chance to take a shot at really working together to turn upside down the way we approach the challenges we are facing in the world and to look at them in a brand new, entrepreneurial way. Never has there been a more exciting time for all of us to explore this great next frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business."
Awesome SA supports an organisation called Sustaining the Wild Coast.
Sustaining the Wild Coast's (SWC) focuses on assisting traditional rural communities living along Pondoland's Wild Coast, in the northern coastal regions of the former Transkei of South Africa's Eastern Cape Province, to create a positive future for themselves. You can view the SWC Awesome SA article here.
SWC works with Wild Coast communities to find sustainable solutions that improve local livelihood prospects, while respecting local cultural traditions and maintaining the wealth of natural biodiversity and unique ‘sense of place’ that the Wild Coast is re-known for. One of SWC's focus area's involves promoting public awareness about issues and concerns affecting the Wild Coast and its residents, through articles and news reports and by assisting and encouraging journalists, writers and film-makers to provide in-depth and well-informed coverage of topics concerning the area.
Two recent developments causing much concern for local people are ongoing proposals to open cast mining in the area, and the proposed routing of a tolled highway, a new extension to the existing N2 national road, through the region. SWC's dedicated Too Great a Toll fund is helping Wild Coast communities with resources to legally challenge the government's approval of the N2 ‘Wild Coast’ tolled highway. The Wild Coast communities are legally challenging the lack of proper consultation and other serious legal deficiencies in the N2 proposals Environmental Impact Assessment (EIA).
In Richard Branson's Screw Business as Usual, he is calling for people to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. He inspires both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
Imagine if those driving the open cast mining and the building of a tolled highway - through one of the most pristine and unique wild areas of South Africa - would alternatively put their money into the following areas. Support the people who live on the Wild Coast in maintaining their cultural and ecological heritage, as Sustaining the Wild Coast is doing, with the following projects:-
- Skills development, mentorship, leadership and entrepreneurial development programmes.
- Skilling local residents and schools in permaculture cultivation methods, knowledge of indigenous plants, establishing indigenous plant nurseries and food gardens, and addressing and reversing environmental degradation.
- Promoting eco-tourism development initiatives along the Wild Coast which includes training hiking guides, establishing guided hikes, helping local people set up community based ‘homestays’ and networking with other eco-tourism development organisations to promote responsible eco-tourism.
- Assisting Wild Coast communities with advocacy, legal representation and specialist advice to enable them to 'own their future'.
Awesome SA is calling on South Africans who value and are proud of our country, to support the rural communities living on the Pondoland Wild Coast. We are calling for support from all areas of the globe and ask that you add your voices to the call of the Pondoland people.
Sustaining the Wild Coast needs support, because you know what... the future is not a place that we are going to go; it’s a place that we are going to create. Please reference Too Great A Toll when making donations to assist the Pondoland people in funding the legal challenge to sustain the Wild Coast. More details can be found on the SWC website www.swc.org.za. You can follow SWC on Twitter - @SWCOAST & on Facebook - SustainingtheWildCoast.